Klaviyo Membership Management

Klaviyo

Keep memberships in sync with marketing

Connect Klaviyo to your members database on Join It, and your membership and email lists will never be out of sync.

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Our mission at Join It is to make membership management simple. We think this starts with making all of your most important data sync across the applications that you’re using to run your Organization - and two critical systems are your membership software and marketing software.

Our native integration with Klaviyo is right in line with this mission. We keep your membership database in sync with your email marketing efforts. Once you setup Join It, you can connect your Klaviyo account and select which list you want to keep in sync with your member database.
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Once you’ve set up your connection between Join It and Klaviyo, your organization can benefit from:

  • Real-time syncing between Join It and Klaviyo: Data from your Join It membership database gets pushed to Klaviyo whenever a membership record is updated
  • List segmentation: Withink Kalviyo, you can build custom segments based on membership information, including membership specific fields like Membership Type and Membership Status. This means, you can build segments that include "Active members from XYZ Membership Type".
  • Emailing based on membership type: set up different configurations by membership types

Once you're set up to start syncing from Join It to Klaviyo, you'll notice that Join It sends some extra data to Klaviyo that can be useful for segmentation.

The fields that sync from Join It to Klaviyo lists are:

  • Email Address (unique identifier in Klaviyo)
  • First Name (default field)
  • Last Name (default field)
  • Address, if available (default field)
  • Company, if available (default field)
  • Job Title as 'Title', if available (default field)
  • Membership Type (Custom Property: membership_type)
  • Membership Status (Custom Property: membership_status)
  • Expiration Date (Custom Property: expiration_date)
  • Birthday, if available (Custom Property: birthday)
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Any questions on Join It's integration to Klaviyo?

Frequently Asked Questions about syncing memberships to Klaviyo

Can Join It sync members to Klaviyo for membership marketing?

Yes. Join It can connect member data with Klaviyo so membership audiences can be used for marketing and communication workflows.

Expand Answer

Klaviyo is often used for targeted lifecycle messaging and marketing automation. When member data flows from Join It into Klaviyo, your campaigns can be based on membership information rather than disconnected email lists. This helps organizations communicate with members using more relevant data while keeping Join It as the system that manages membership records and status.

Can Klaviyo campaigns stay aligned with active member lists from Join It?

Yes. Connecting Join It and Klaviyo can help keep campaigns aligned with current member status and membership data.

Expand Answer

Lifecycle marketing depends on knowing where each person is in the lifecycle — and for a membership organization, that lifecycle is defined by membership data: joined, active, renewing, lapsed. When Klaviyo audiences are fed from Join It, campaigns are targeted on membership reality rather than proxies like website visits or signup forms. That's the difference between a renewal campaign that reaches lapsing members and one that reaches a list called “members” that nobody fully trusts.

Can Join It help keep membership and marketing data in sync with Klaviyo?

Yes. Join It can help bridge the gap between operational membership data and marketing campaigns in Klaviyo.

Expand Answer

Join It manages the membership record: who the member is, what they joined, their status, and their renewal information. Klaviyo manages campaign delivery and marketing automation. Connecting the two helps organizations avoid duplicate data entry and create marketing workflows that reflect actual membership activity, not just website behavior or manually uploaded contacts.