How Mobile EV Charging manages memberships with Join It

Mobile EV Charging chose Join It to give customers more control over their memberships and support its plans for larger fleet partnerships. The Australian business needed a member portal that worked with its website and was straightforward to administer. During its rollout, Bradley described setup as easy, with positive early feedback while existing members continued to migrate.

Bringing charging to drivers who need it

Mobile EV Charging began with a practical question: why should an electric vehicle with a flat battery need a flatbed tow truck when it could be charged where it stopped?

According to Bradley, the two directors built their first truck in Melbourne around three years before the interview. The business now offers fleet EV charging for Australian businesses, alongside emergency and scheduled charging services.

As the business developed, its membership experience needed to keep pace. A professional website was one part of that work. Another was a system that made it easier for customers to manage their subscriptions and for the team to administer them.

Why the previous member portal needed to change

The earlier member portal was embedded in WordPress. Bradley said customers found it difficult to view their membership and make everyday changes, such as extending it, updating payment details or canceling.

The team wanted members to have more control. For Mobile EV Charging, making those routine actions accessible was a central reason to change systems.

Bradley researched several options and found Join It through Google. He selected it for its combination of functionality, a pricing structure he considered reasonable and an embeddable widget that worked with the company’s website.

“Join It does exactly what we needed it to do: a self-service member portal with an online area where customers can view and manage their membership details.”

Bradley, Mobile EV Charging

What Mobile EV Charging needed from membership software

The team’s priorities covered both the customer experience and the work behind it.

These are early implementation findings. At the time of the interview, the company was still moving existing members across, and the members already in Join It were recent additions.

Giving members control of everyday changes

For Bradley, the improvement was practical. Customers needed to be able to make decisions about their own memberships without struggling with the interface.

Join It’s self-service member portal provides an online place for members to access their profiles and update their information. Bradley said the new setup gave Mobile EV Charging’s customers the control the team had wanted them to have.

Early feedback had been positive. The team and its developers had also tested the experience themselves. That gave Bradley confidence in the rollout, while the migration remained a work in progress.

For businesses facing a similar decision, the distinction between a website login and the system behind it matters. Our guide to member portal development and membership management software explains the different responsibilities involved.

An implementation that worked for the team

Bradley had implemented several systems before and was familiar with the small obstacles that can complicate a rollout. His experience with Join It was more straightforward.

“With Join It, the whole onboarding and setup experience was easy, and it just worked.”

That assessment is the clearest result from this stage of the project: the team had a working membership system it found easy to use. The interview did not establish a measured reduction in administration time or an increase in renewal rates.

For a business preparing for further growth, being comfortable with the day-to-day system was a useful starting point.

Preparing for larger fleet partnerships

Mobile EV Charging’s plans include opportunities with vehicle manufacturers, leasing providers and car subscription companies. Bradley described potential arrangements in which a partner’s end users could receive a membership or a membership discount.

Those opportunities make the member experience part of the wider commercial proposition. A prospective partner needs to see a process that customers can understand and use.

Bradley emphasized that memberships offered through a large fleet would need to look professional and function reliably. This was a requirement for future partnerships, rather than a claim that thousands of fleet users had already been onboarded.

The team was also developing other parts of its website, including a rewards gateway. Bradley said the developers saw the functionality they needed for the planned integration. Join It offers a membership software API for custom development; access and webhook requirements should be checked against the intended package and workflow.

What other automotive businesses can learn

Mobile EV Charging’s experience offers a practical starting point for evaluating membership software for auto services.

Start with the actions your customers need to complete. Test viewing a membership, updating details and managing payments. Then test the administrative work your team will do regularly. If custom integrations are important, involve a developer early and confirm package access before committing to a rollout.

Join It is worth evaluating when the central need is managing memberships and giving customers an accessible portal. Businesses should assess separate requirements for vehicle dispatch, charging operations and fleet management alongside that membership workflow.

Frequently asked questions

Why did Mobile EV Charging choose Join It?

Bradley selected Join It after researching several options. The deciding factors included the functionality, pricing structure and an embeddable widget that worked with the company’s website.

What problem did the new member portal address?

The previous portal made it difficult for customers to view and manage their memberships. Bradley wanted members to have control over everyday changes, including contact information, card details and cancellations.

Had every member moved to Join It?

No. At the time of the interview, Mobile EV Charging was still migrating existing members. Bradley reported positive early feedback from the new members already using the system.

Was the rewards gateway integration complete?

The interview described development work and positive feedback from developers. It did not establish that the integration was complete or live.

A clearer membership experience for the next stage

Mobile EV Charging chose Join It because it met the team’s immediate needs while supporting the membership experience it wanted to offer as the business developed. The early story is one of straightforward setup, greater customer control and preparation for future opportunities.

If your business is reviewing how customers join and manage their memberships, start with Join It.