Turning Membership into Momentum at SOVAS™

Overview

The Society of Voice Arts and Sciences (SOVAS™) advances the voice acting community through education, events, and recognition. To increase tangible value for members, SOVAS™ partnered with Join It to simplify membership operations, enhance communications, and introduce a member travel benefit in collaboration with a major US airline.

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The challenge

• Make member value obvious. Launch a credible travel perk that members understand and use.
  
• Keep outreach targeted. Avoid manual list work and reduce errors.
  
• Operate lean. The primary administrator often handles membership tasks, so the system must be simple.
  
  

A first attempt to grant free memberships at scale coincided with a slower-than-expected rollout from our partners, resulting in some trial memberships expiring before the campaign. SOVAS™ planned a relaunch with clearer sponsor messaging and better measurement.

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Why Join It

• Clarity for members. Join pages make it easy to view options, join, and manage details.
  
• Email lists that stay in sync. Join It’s Constant Contact integration keeps membership data aligned with mailing lists automatically, cutting manual work and errors.
  
• Everything in one place. From sign-ups and renewals to retention tools and integrations, Join It focuses on the essentials without unnecessary complexity.
  
  

Solution

Clean member journey

Prospects see plans clearly and join quickly. Members can update details without friction, reducing support load and helping SOVAS™ focus on its programming.

Targeted communications, minus the busywork

Join It connects to Constant Contact, so new, renewing, and lapsed members are instantly added to the right lists. The team can segment by status or type and send timely messages without needing to export spreadsheets.

A travel benefit members recognise

SOVAS™ launched a member travel discount in partnership with a national airline. The association with a household-name brand adds credibility, while the saving helps members travel to SOVAS™ events.

Measurement-ready relaunch

Using Join It segments and tagged links, SOVAS™ can track clicks to the booking path and measure the percentage of members who engage with the benefit.

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Early outcomes

• Member excitement and credibility. Members respond positively to a recognised airline partner benefit and see SOVAS™ as a well-connected organisation.
  
• Operational ease. With lists syncing automatically, SOVAS™ can reach everyone quickly and accurately.
  
• Stronger on-site journey. Clear membership options encourage visitors to explore more of SOVAS™ programmes and events.

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What the client says

“It’s really well-constructed and fairly easy to use… and support is efficient, helpful, and human.”
— Rudy Gaskins, SOVAS™

“Members are excited when they see the option of a travel discount. It adds professionalism and integrity to our organisation.”
— Rudy Gaskins, SOVAS™

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What’s next

• Relaunch free memberships with explicit sponsor language so members are aware that a partner underwrites the offer.
  
• Measure adoption using Join It segments and link tagging, reporting the percentage of members who use the perk.
  
• Keep value visible with steady, segmented communications that spotlight perks, events, and success stories.
  
  

Start a free trial today.