Biggest Pros: 

• Easy to use interface
• Integration with MailChimp
• Customer support

Thought it would work well with what we needed - and we were right. The integration with MailChimp is particularly valuable to us.

There really isn't anything bad you can say about this product. I did a fair bit of research and am glad I landed on this. All you need to do is change some of the "Americanisms" in the template emails etc but apart from that, this is ready to go for even the smallest databases. In fact we started with zero and are now in a health four figure range thanks to the way this works. Obviously this comes highly recommended.