If your marketing team is stretched thin, remember that you don’t have to pursue every social media platform out there! Depending on your goal, you can prioritize one or two channels and make that your focus rather than trying to create content and nurture engagement for 5+ channels.
For Reach, Try Facebook
Across the world, there are nearly 3 billion monthly active Facebook users. If your goal is to get as many people as possible to interact with your nonprofit organization, Facebook is probably the place to go! Investing in Facebook Ads can be a great way to jumpstart your presence as well, even if you have a tight budget! Even $20 per day can be a great boost to your organization.
For Short-Term Fundraising, Try Instagram
If you’re looking to do a big push with your visual marketing (like photos, videos, maps, etc) then Instagram is the place to go. For a lean team, creating high quality visual content can be a heavy lift, so save it for when you’re really in a fundraising push.
For Finding Volunteers, Try LinkedIn
If you’re looking for volunteers or people to donate regularly, perhaps monthly or annually, LinkedIn is the place to go. More than half of all members on LinkedIn are interested in volunteering!
Similarly, if your organization is looking for corporate volunteers or sponsors, LinkedIn can be a very effective and lucrative channel to improve your advertising.
Just because you have a lean marketing team– maybe it’s just you!– doesn’t mean that you can’t pursue social media marketing. Prioritize your efforts on the channels that will work best for you and your organization!
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