Once you’ve decided that providing memberships is the best way to manage your business, whether that’s for building access to a coworking space, access to events for an alumni association, or monthly dues for church membership, chances are that you’re going to need a website. So what do you need to build that website, increase your membership, and reduce your overall time spent on things like administration?
Keep it simple
The last thing you want while running a business is additional administrative tasks, another software to learn, and more connections to break between your marketing channels. Investing in a software system designed to make your life easier is the best way to go.
Create content in real-time
You don’t need an entire library of content to launch your site. Plan live events like webinars in the future that are for members only. You’ll check off two boxes with this one; record it as content for later members, and boost your community engagement by allowing attendees to connect through the platform.
Determine different levels of membership. Basic memberships will probably be your cheapest and most abundant option, but a premium membership may allow for exclusive content. You’ll also want to decide if you prefer recurring monthly or annual membership fees, a one-time activation fee, or a combination of the two.
Price it out
Whether or not you’re offering different membership levels, settling on what you’re going to charge can be daunting, and your choice should reflect your intent with your membership website. If your goal is building a following regardless of income generated, keep your options free or very low cost. If your goal is revenue, try and price things relative to what people are already paying for similar information or services. Remember that there’s no one correct answer, and it may take some experimenting to find the cost that works best for you and your members.
Done is better than perfect
As the saying goes, done is better than perfect! You can continue to tweak, test, and change small items across your site for days or weeks, but it won’t do you any good if it’s unpublished! Get your site live and make changes along the way. Ask your members how they feel about the site and membership options; they’re your most valuable resource for feedback!
Automatic billing is an easy and effective way to reduce churn in your organization. Why should you use recurring donations or automatic billing? Let’s get into it!
If your marketing team is stretched thin, remember that you don’t have to pursue every social media platform out there!