Loyalty programs are everywhere; your grocery store, local gas station, and favorite bookstore all have loyalty programs. Why? They’re good for business! Many businesses choose to model these programs as membership models. Becoming a member of a gym, nonprofit, book club, or car club is easy, but what if you own your own bakery? Or if you offer massage? These businesses can be a little harder to create a membership business out of, which is why many companies choose to package everything as a loyalty program instead!
If you’re on the fence about having your own program for your small or medium business, here are three reasons why you should go for it!
Encourage Repeat Business
If your loyalty program allows your customers to access discounts, deals, or special promotions, they’ll probably be back soon! Nobody wants to miss out on special prices, especially if they already love your product or service. Programs like this that offer incentives are an easy way to encourage your customers to come back again and again.
Sway Away From Competition
If your customer has to choose between a competitor offering the basic services and your company offering basic services plus discounts for repeat business… it’s an easy choice for most people! Make it easy for customers to choose you over the competition every time.
Brand ambassadors are those customers who love your brand. They might love it more than you do! They post about it on social media, tell friends, and recommend it to people in their lives. Repeat customers mean you have opportunities to improve their vision of your brand. The better your relationship with customers, the more brand ambassadors you’ll have out in the world!
Curious about how to get your membership business or loyalty program out into the world? Join It can help! Contact us today to get started on your free 30-day trial.
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