
Humble Grape, a renowned wine bar and restaurant group in London, is known for its organic, sustainable wines and vibrant community of wine lovers. When they launched their Wine Club in 2021, they needed a membership platform that was simple, seamless, and scalable—and that’s when they found Join It.
Let’s dive into their journey and see how Join It became the perfect pairing for their membership program.
Join It in a Nutshell
Enya Buchena from Humble Grape describes Join It as a game-changer for their Wine Club. From automated payments to digital membership cards, it has made running their loyalty program effortless.
Positive Impacts
On Humble Grape’s Business:
✔️ Increased Engagement – The loyalty program encourages members to return without breaking the bank.
✔️ Seamless Check-Ins – Digital membership cards allow staff to scan and check in members instantly.
✔️ Time-Saving Automation – The system runs in the background, freeing up the team to focus on customers.
On Members:
✔️ Hassle-Free Experience – Members can easily access their digital membership cards on their phones.
✔️ Smooth Onboarding – New members sign up with ease, without unnecessary admin work.

Key Features Driving Success
✅ Digital Membership Cards
- Instant Access – No more plastic cards—members access their membership instantly on their phones.
- Real-Time Updates – Memberships update automatically, ensuring accuracy at all times.
✅ Automations & Integrations
- Runs in the Background – Automatic renewals and check-ins mean less manual effort.
- Syncs with Klaviyo – All member data is automatically integrated for easy communication.
✅ Effortless Membership Management
- Saves Time – The team no longer spends hours on administrative tasks.
- Seamless Payments – Automatic billing makes renewals and payments stress-free.
The Before and After Join It

Before Join It:
❌ Membership management was complex and time-consuming.
❌ Finding the right platform was frustrating—nothing fit their needs.
❌ Manual processes slowed them down.
After Join It:
✅ Membership runs on autopilot—no more manual check-ins or renewals.
✅ Staff spends less time on admin, more time with customers.
✅ Seamless digital experience for both members and the team.

Testimonial
"Join It was the only and best solution for us. It just works in the background, and we don’t have to worry about it."
— Enya Buchena, Humble Grape
Conclusion
Humble Grape’s Wine Club is thriving thanks to Join It’s easy-to-use membership management. With automation, seamless integrations, and digital membership cards, they’ve built a program that keeps members engaged while saving time for their team.
Are you looking for a membership platform that works for you? Try Join It today! 🚀
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