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10 Fundraiser Campaign Example Websites Backed by Real Results

By
Enes Güneş
February 3, 2025
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Looking to take your fundraising efforts to the next level?

It’s all about understanding what makes the most successful campaigns stand out.

In this article, we've compiled 10 fundraising websites that exemplify top-notch strategies—ranging from clear donation flows to targeted outreach and impressive results. We’ll break down what each page includes, how much was raised, and the specific goals that helped these campaigns succeed.

Pedal for Autism: A Ride That Goes the Extra Mile

What’s better than a scenic bike ride on a crisp September morning? One that helps support autism services for over 1,000 children, adults, and families in Central New York! 🚴‍♂️💙

Pedal for Autism set a goal of $7,500, but thanks to 113 generous donors and 60 dedicated fundraisers, they blew past it—raising over $8,000!

So, what made this fundraiser such a success?

  • It wasn’t just a ride—it was a community event. With three route options (8, 16, or 24 miles), riders of all levels could participate, making it accessible to both casual cyclists and seasoned pros.
  • Fundraising was flexible. Riders could “Raise to Ride” ($150 for solo riders, $125 each for teams), making it easy to get involved without financial barriers.
  • They made it personal. Donor names, teams, and comments were displayed, making supporters feel like they were part of something bigger.
  • It was FUN. With “Drinks on the Deck” to cheer on riders and a celebratory lunch, the event felt more like a festival than a fundraiser.

Why it worked: Pedal for Autism nailed the balance between structure and excitement. It wasn’t just about the cause—it was about the experience. They tapped into the power of community, making donors and participants feel like their contributions truly mattered. And let’s be honest, who doesn’t love a post-ride celebration? 🚴♀️🎉

BCE Read-a-thon: Turning Pages, Raising Funds 📚💙

What if every page turned could help fund a teacher? That’s exactly what the BCE Read-a-thon set out to do—promoting literacy while raising critical funds for Burlingame’s TK-8th grade public schools.With a goal of $225,000, they rallied 1,337 fundraisers and 1,665 donors, reaching an impressive $177,571.46.

Why did it work?

  • Reading + Fundraising = A Winning Combo. Kids weren’t just asking for donations—they were earning them by diving into books. Parents, family, and the community could donate in support of their reading efforts.
  • Everyone had a role. Whether you were a student logging minutes, a parent spreading the word, or a donor supporting a young reader, there was an easy way to get involved.
  • Incentives kept the motivation high. Students who raised at least $150 were entered into prize drawings, making every donation feel like a step toward something exciting.
  • It funded real change. Every dollar went toward supporting teachers, a tangible and powerful way to improve education.

The takeaway? When you mix passion with purpose, people show up. The BCE Read-a-thon wasn’t just about raising money—it was about building a community of lifelong readers. And that’s a story worth sharing.

Uplift Black Menstruators: A Fundraiser That’s Breaking Barriers ✊🏾

Menstrual equity isn’t just about access to products—it’s about justice. The Uplift Black Menstruators campaign, led by The Pad Project and ambassadors Asia and Laila Brown, set out to shine a light on the racial disparities in period equity.With a goal of $5,000, they raised $3,024.87 from 36 donors —proving that every dollar and every voice matters.

What made this campaign stand out?

  • Education + Action. Instead of just fundraising, they created a month-long content series highlighting the experiences of Black menstruators, addressing medical racism, menstrual taboos, and reproductive health disparities.
  • A direct impact. Funds were channeled toward four Black-led organizations—No More Secrets, Happy Period, Mississippi Reproductive Freedom Fund, and Love Your Menses—all working to provide menstrual products, education, and advocacy.
  • Matching donations for double the power. The Pad Project matched up to $1,250 per organization, amplifying the impact.
  • Community-driven storytelling. Black menstruators shared their stories, culminating in a powerful panel discussion featuring activists, doctors, and educators.

The takeaway? This wasn’t just a fundraiser—it was a movement. By combining advocacy, community engagement, and direct support, the campaign brought real change to those who need it most.

Making Waves for a Cause: Swim A Mile / Move A Mile 🌊🏊♀️

Some fundraisers make a splash—literally. The Swim A Mile / Move A Mile event isn’t just about swimming; it’s about taking action for those facing cancer. This annual event brings together swimmers, walkers, and movers of all kinds to raise funds for the Women’s Cancer Resource Center (WCRC) in Berkeley, CA.With a goal of $450,000, they powered through with $372,002.84 raised from 3,573 donors and 284 fundraisers—a testament to the strength of community-driven fundraising.

What makes this event unique?

  • More than just swimming. Participants could choose how they wanted to move—whether swimming, walking, or even dancing their way to fundraising success.
  • Funding free cancer support. Every dollar went toward WCRC’s free programs, ensuring equitable access to cancer information, support groups, and care.
  • A spirit of togetherness. With teams, fundraisers, and sponsors rallying together, this wasn’t just an event—it was a movement of hope and solidarity.

The takeaway? When a community comes together, every stroke, step, and dollar makes a difference. Want to dive in and support? Check out the campaign and see how you can help. 🌊

Swinging for a Cause: Bidding "Fore" Good! ⛳🐾

Sometimes, a great cause calls for a little creativity—and in 2020, the Pasadena Humane Society did just that. With in-person events off the table, they took their 21st annual Doglegs, Birdies & Eagles golf tournament and transformed it into a virtual auction like no other: Bidding "Fore" Good.The result? They didn’t just meet their goal—they smashed it. Aiming for $110,000, they raised an incredible $140,206, proving that generosity knows no limits (or golf courses).

What made it a success?

  • A creative pivot. Instead of canceling, they turned the tournament into an exciting online auction.
  • Engaging experiences. From interactive scavenger hunts to a lineup of must-have auction items, supporters had plenty of reasons to participate.
  • A mission worth supporting. Every bid helped save and protect animals, ensuring Pasadena Humane could continue its work despite the challenges.

This campaign is proof that fundraising success isn’t about the format—it’s about the passion behind it. Whether on the green or online, when animal lovers unite, lives are changed. 🐶💚

More Than Just a Bid: How One Virtual Auction Raised Over $68K 🎉

When in-person fundraising wasn’t an option, The Arc of Essex County turned to creativity—and it paid off big time. Their virtual event, Browse, Bid & Buy, set out to raise $50,000 but ended up surpassing expectations with a jaw-dropping $68,325 raised.

What Made It Work?

Engaging Visuals & Branding – A well-designed event page with strong branding made for a seamless experience.
Diverse Auction Items – From exclusive experiences to must-have memorabilia, bidders had plenty of choices.
Community Spirit – Sponsors, donors, and supporters rallied together to go beyond the goal.

More than just an auction, this campaign was a celebration of generosity—proving that when a mission is meaningful, people will show up (and bid big!). 💙🔥

A Decade of Impact: The Ice Bucket Challenge Still Makes Waves 💙❄️

It started as a simple challenge. Dump a bucket of ice water on your head. Donate. Nominate. What followed was a global movement that raised $115 million and transformed the fight against ALS forever.Now, 10 years later, the mission continues. The ALS community is rallying once again to honor the legacy of Anthony Senerchia, Pete Frates, and Pat Quinn—three young men who turned a simple idea into a worldwide force for change.

How This Campaign Stands Out📌 Powerful Storytelling – A movement backed by real stories, real impact, and real people.


📌 Engaging Social Media – Embedded posts bring past and present challengers together.
📌 Bold Visuals & Branding – A striking design that reinforces the urgency of the cause.
📌 Action-Packed Video – A throwback to viral moments that reignite participation.It's not just a fundraiser. It's a movement.

Let’s see ALS end. Take the challenge, spread the word, and be part of history—again. ❄️💙

Giving Hope: How St. Jude Makes Every Donation Count

When it comes to fundraising, clarity and trust are everything—and St. Jude Children’s Research Hospital sets the gold standard. From their simple donation process (one-time or monthly) to transparent FAQs and global giving options, they remove every possible barrier between potential donors and making a life-changing impact.

What Makes Their Strategy So Effective?

📌 Seamless Giving Experience – A clear, user-friendly donation flow ensures anyone can contribute in seconds.
📌 Retail Partnerships & Celebrity Support – Their Thanks and Giving campaign turned everyday shopping into an opportunity to give back.
📌 Mission-Driven Messaging – Every page, campaign, and social post reinforces why their work matters: No child should be denied treatment due to cost.

St. Jude’s success isn’t just about visibility—it’s about trust. By keeping their mission front and center, they inspire action, proving that a well-crafted campaign can turn everyday moments into extraordinary impact.

Spreading Joy: The Salvation Army's Angel Tree Campaign

The Salvation Army’s Angel Tree Campaign is a heartwarming example of how partnerships can make a real difference during the holiday season. In collaboration with Walmart, this campaign has been a beacon of hope for over 40 years, helping to provide Christmas cheer to over a million children in need every year.

Why the Angel Tree Program Works So Well

📌 A Legacy of Partnership – With more than four decades of collaboration, the Salvation Army and Walmart have built a strong bond that strengthens their ability to reach those in need, offering people an easy way to give back.

📌 Convenient Giving – Whether you’re shopping in-store or online via the Spark Good Registry, the process is simple. You can choose from a child’s Christmas wish list, ensuring that your donation is meaningful.

📌 Love Beyond All Else – The core message of the Angel Tree campaign reminds us all of the importance of loving others during the Christmas season. Donors not only brighten a child’s holiday but help restore the joy of Christmas morning for families in need.

By providing a straightforward way to make a meaningful difference, the Salvation Army’s Angel Tree Campaign continues to turn everyday shopping into a powerful opportunity for generosity. It’s not just about gifts; it’s about making a lasting impact in a child’s life.

Building a Legacy: How Northwestern University’s “We Will” Campaign Surpassed Expectations

When it comes to ambitious fundraising, Northwestern University’s “We Will” Campaign stands as a prime example of how strategic outreach, clear goals, and community engagement can lead to extraordinary results. Originally launched in 2014 with a goal of $3.75 billion, the campaign exceeded expectations by raising $6.1 billion by its conclusion in 2021.

What Made Their Strategy So Successful?

📌 Targeted Approach to Donor Engagement – Rather than sending out blanket asks, Northwestern personalized its approach. With nearly 84% of gifts coming from donations of less than $1,000, they showed how small contributions could collectively drive significant impact.

📌 Diverse Giving Options – Donors were able to contribute to causes that resonated with them, whether it was scholarships, research, or facilities. This flexibility encouraged engagement by aligning with individual passions.

📌 Follow-Up with Impact – Northwestern made sure that their donors knew the power of their gifts. Through thank you messages and detailed impact reports, contributors saw exactly how their donations made a difference.

The success of the “We Will” campaign wasn’t about simply raising funds—it was about building a community of donors who felt connected to Northwestern’s mission. By fostering that connection, the campaign turned each donation into a lasting legacy.

To contribute to the university’s ongoing efforts, visit the Northwestern University Fundraising Page.

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Enes Güneş
Head of Marketing

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